How Fraudulent Supplement Companies Drive Direct Response Copywriter Services Online

The old saying "desperate times call for desperate measures" has never been true when it comes to the god-eat-dog world of online marketing. In particular, health and sexual supplements sales pages has been the scene of the ever escalating arms race regarding to who can wretch up the level of hype in order to get sales. The online supplement market is a booming segment of the supplement market in general. Meanwhile, the offline world still has a lot of constraint and tight limits kept on the allowable level of hype for marketing materials. According to the FTC actions in the past 2 years, it’s clear that such constraints aren’t as binding with online marketers. While the FTC has been putting a lot of pressure on health supplement affiliate networks to reign in their individual marketers more closely, the internet still has a lot of supplement sales pages that really blur the line between legally allowable advertising and outright fraud and misrepresentation. What is driving this trend? The bottom line is competition. There are thousands of pages going up within the span of few days that target very lucrative supplement market. It is very easy for sales pages for supplements to get drowned out by the competition and look generic after a while. Consumers are also peppered with supplement advertising copywriting is quickly becoming desensitized because of the increasingly brazen claims. So, as the tolerance threshold of these consumers get pushed up, a lot of marketers just keep stepping up the level of hype until a very intolerable level of supplement advertising copywriting is reached. This could really disregard the thin line between allowable claims and disclaimers and straight out fraudulent guarantees of unrealistic results.

The problem of unscrupulous offshore copywriting services

According to Mike Holmby, media relations officer of, the internet’s leading direct response copywriter services provider, this arms race for hyped up claims is really a product of a conflict between hyping up a product while staying within the bounds of advertising regulations and competing with competitors that operate outside the United States. "This is quite a tight rope to walk on," said Holmby. However, it is a tight rope that all ethical companies must walk on and stay within the legal bounds. "The real losers in this escalating arms race of increasingly unrealistic claims are the consumers," Holmby added. Indeed, as the FTC tightens the regulations and pursues more enforcement actions against unscrupulous promoters, there is really nothing that could prevent them from moving offshore and moving payment processing off shore as well. The victimization may contain you through offshore means. "It is clear that international cooperation is needed both in terms of regulatory enforcement and setting clear international lines regarding allowable advertising languages so that marketers all over the world can have a somewhat unified framework to follow," said Holmby.

Topic revision: r1 - 16 Feb 2012 - 07:32:12 - MartinSander

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